Project Brief.
The illustrations for each zodiac sign feature bold, vibrant color schemes. These designs were crafted to align with the charms' color, material, and finish (CMF). With a focus on both commercial viability and creative expression, the main motifs are harmoniously composed alongside smaller doodles that reflect the unique characteristics of each sign.
Design Process.
The project began with comprehensive market research and competitor analysis, requiring a deep understanding of Gen Z consumers and the psychology behind their love for horoscopes. By examining past sales data, the design aimed not only to enhance commercial appeal and boost sales but also to ensure that each horoscope enthusiast could connect with the prints on a personal level.