04.    Beentage

Project Brief.
The unique experience of sharing different stories by sharing clothes. Through archiving individual histories of garments on user platform, Beentage encourage sustainable fashion; by growing a new, reframed quality standard of garments: value added second hand clothes.

Design Process. 
The project was entirely self-driven, with a focus on first-hand research, user-testing, branding, and system design. I have conducted extensive research to gain insight into the core of fast fashion and to identify new, sustainable, and innovative ways to consume fashion. My goal was to create a project that would make a positive impact on the fashion industry and the environment.

Jina Ham


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