CP Show 2023
Brand Identity
2023
DESIGN BRIEF
Crew Players Dance Complex Ltd, a prominent Hong Kong dance studio established in 2014, recently hosted its 9th annual summer showcase. With over 300 dancers participating, as a designer and visual director, I was providing creative guidance and suggestions for the showcase. Our theme, "music never dies," inspired a visually captivating key visual that reimagined LPs in a modern street dance context. Vibrant orange-red hues contrasted against a sleek black backdrop to engage our target audience, resulting in a visually striking experience.
DESIGN PROCESS
The project commenced with a collaborative brainstorming session with the client to gain a comprehensive understanding of their requirements for the annual live event. Through an extensive brainstorming process, my team and I iterated on the visual identity, incorporating feedback and making several revisions. Subsequently, the materials were printed and mass-produced for promotional and sales purposes.
Contributed Member:
Jina Ham
Jina Ham