Project Brief.
Crew Players Dance Complex Ltd, a leading Hong Kong dance studio, held its 9th annual summer showcase. As the designer and visual director, I provided creative guidance for the event. Our theme, "music never dies," led to a visually captivating key visual that reimagined LPs in a modern street dance setting. The vibrant orange-red colors against a black backdrop created a visually striking experience for our audience of over 300 dancers.
Design Process.
We started by collaborating with the client to understand their requirements for the annual live event. Through an extensive brainstorming process, we refined the visual identity based on feedback and made revisions. Then, we printed and mass-produced the materials for promotion and sales.