Jina Ham
Brand Identity Client Project





CrewPlayers 2023 SS



Brand Identity

2023






PROJECT

DESIGN BRIEF 

Crew Players Dance Complex Ltd, a prominent Hong Kong dance studio established in 2014, recently hosted its 9th annual summer showcase. With over 300 dancers participating, as a designer and visual director, I was providing creative guidance and suggestions for the showcase. Our theme, "music never dies," inspired a visually captivating key visual that reimagined LPs in a modern street dance context. Vibrant orange-red hues contrasted against a sleek black backdrop to engage our target audience, resulting in a visually striking experience.

DESIGN PROCESS

The project commenced with a collaborative brainstorming session with the client to gain a comprehensive understanding of their requirements for the annual live event. Through an extensive brainstorming process, my team and I iterated on the visual identity, incorporating feedback and making several revisions. Subsequently, the materials were printed and mass-produced for promotional and sales purposes.





Contributed Member:
Jina Ham





Live Performance Event by CrewPlayers

Brand Identity Client Project

Jina Ham
Contact
Communication Designer
Currently @Landor
01.   Colgate-Palmolive Office Revamp

Project Brief.
Revitalizing Spaces: 2D Graphic Solutions for Office Transformation

A Corporate Workplace Design Project for multinational consumer products company - Colgate-Palmolive. 

The project aimed to transform the corporate workplace design and construction to meet the evolving needs of Colgate Palmolive. 
In early 2024 the project was successfuly launched - successfully completed a remarkable 26,000 sqft renovation project for Colgate Palmolive's Asia Headquarters in Hong Kong.
2023 Space Design (2D Support)

Design Process.
As the sole provider of 2D graphic support, I developed iconography for the office space and designed a customizable wall system, complete with wall graphics tailored for the team. During the pitch, I adeptly made rapid adjustments to the graphics based on evolving design directions, effectively visualizing the needs and ideas of the 3D team. This collaborative effort required strong communication and support, drawing on expertise from various teams to ensure a cohesive design vision.


02.    Crew Players Sumer Showcase

Project Brief. 
Crew Players Dance Complex Ltd, a leading Hong Kong dance studio, held its 9th annual summer showcase. As the designer and visual director, I provided creative guidance for the event. Our theme, "music never dies," led to a visually captivating key visual that reimagined LPs in a modern street dance setting. The vibrant orange-red colors against a black backdrop created a visually striking experience for our audience of over 300 dancers.
2023 Brand Identity 

Design Process. 
We started by collaborating with the client to understand their requirements for the annual live event. Through an extensive brainstorming process, we refined the visual identity based on feedback and made revisions. Then, we printed and mass-produced the materials for promotion and sales.


03.    Chow Tai Fook Value Posters

Project Brief.
Chow Tai Fook is a renowned jewellery and gold retailer founded in 1929. With a rich history and significant recognition, it stands as one of the most established jewellery brands in the Asian market.

In response to an outdated work culture and a perceived rigid structure, Chow Tai Fook is not only undergoing a rebranding initiative but also injecting fresh perspectives into its workplace environment.

To reflect the revitalized brand image and capture the new values and competencies of Chow Tai Fook employees, the project brief involves selecting, editing, and creatively utilizing imagery that aligns with the brand’s new vision. Each visual element should clearly convey the core values to inspire and motivate employees.
Design Research, Editorial  

Design Process.
As the sole designer for this project, I gathered feedback from clients, the client service team, and the creative director. I provided the requested files in both editable and printable formats. The project required expertise in layout design and Photoshop, as well as proficiency in Chinese to accurately interpret the competencies and values expressed in 4 Chinese Idioms.


Jina Ham

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zhen.wo.jina0422@gmail.com