Project Brief.
Revitalizing Spaces: 2D Graphic Solutions for Office Transformation
A Corporate Workplace Design Project for multinational consumer products company - Colgate-Palmolive.
The project aimed to transform the corporate workplace design and construction to meet the evolving needs of Colgate Palmolive.
In early 2024 the project was successfuly launched - successfully completed a remarkable 26,000 sqft renovation project for Colgate Palmolive's Asia Headquarters in Hong Kong.
Design Process.
As the sole provider of 2D graphic support, I developed iconography for the office space and designed a customizable wall system, complete with wall graphics tailored for the team. During the pitch, I adeptly made rapid adjustments to the graphics based on evolving design directions, effectively visualizing the needs and ideas of the 3D team. This collaborative effort required strong communication and support, drawing on expertise from various teams to ensure a cohesive design vision.
Project Brief.
Crew Players Dance Complex Ltd, a leading Hong Kong dance studio, held its 9th annual summer showcase. As the designer and visual director, I provided creative guidance for the event. Our theme, "music never dies," led to a visually captivating key visual that reimagined LPs in a modern street dance setting. The vibrant orange-red colors against a black backdrop created a visually striking experience for our audience of over 300 dancers.
Design Process.
We started by collaborating with the client to understand their requirements for the annual live event. Through an extensive brainstorming process, we refined the visual identity based on feedback and made revisions. Then, we printed and mass-produced the materials for promotion and sales.
Project Brief.
Chow Tai Fook is a renowned jewellery and gold retailer founded in 1929. With a rich history and significant recognition, it stands as one of the most established jewellery brands in the Asian market.
In response to an outdated work culture and a perceived rigid structure, Chow Tai Fook is not only undergoing a rebranding initiative but also injecting fresh perspectives into its workplace environment.
To reflect the revitalized brand image and capture the new values and competencies of Chow Tai Fook employees, the project brief involves selecting, editing, and creatively utilizing imagery that aligns with the brand’s new vision. Each visual element should clearly convey the core values to inspire and motivate employees.
Design Process.
As the sole designer for this project, I gathered feedback from clients, the client service team, and the creative director. I provided the requested files in both editable and printable formats. The project required expertise in layout design and Photoshop, as well as proficiency in Chinese to accurately interpret the competencies and values expressed in 4 Chinese Idioms.
Project Brief.
ATMO, a skincare brand, strives to develop accessible products for all. The serum line offers an intuitive tactile experience, enabling users to easily identify each product's function. The efficacy of serum is conveyed through visual patterns and colors based on the user perception tests. Embossed graphics are printed on packaging to indicate the function, orientation and usage instructions. By employing vibrant colors, ATMO welcomes everyone, including the visually impaired, to indulge in the complete experience, from purchase to application.
Design Process.
The motivation for this project was rooted in extensive research on the current state of the cosmetic industry, as well as a focus on inclusive design principles. Given that many cosmetic products share similar packaging shapes, particularly in the case of serums, there is a need to create designs that are both efficient and profitable. To achieve this goal, the design process involved several stages of testing, including interviews with visually impaired Youtuber Ooyung and three rounds of user perception tests focused on patterns, colors, and packaging. The aim was to ensure that the design reflected the generic perceptions of the target users and created an inclusive design that meets the needs of a wide range of users.